The NWMLS, or Northwest Multiple Listing Service, is a database primarily used in the Northwestern United States, especially in Washington State. It features detailed information about properties for sale or rent and is a vital resource for real estate agents and brokers. They use it to list homes and find properties matching their clients' criteria, including price, location, size, and features. This collaborative platform streamlines the process of buying, selling, or renting homes.
Integrating the API that provides access to NWMLS data, including media, reveals that all images are high-resolution originals. Displaying these images without compression can lead to significant performance issues. For instance, a property like 2500 Canterbury Lane E #204, Seattle, WA 98112-2564 with 33 images, each around 5MB, totals 165MB. This size is considerably larger than Google's recommended total website size of 2.5MB for desktops and 2.2MB for mobile devices. Such large image files can negatively impact your SEO ranking and user experience, potentially affecting your business.
Before storing NWMLS images on your server or AWS S3 Bucket, it’s crucial to compress them. Our compression tool efficiently reduces image sizes without compromising quality. Additionally, it offers the option to convert images from .png or .jpg to the WebP format.
WebP, developed by Google, is a modern image format designed to make web images smaller and faster to load while maintaining high quality. It significantly reduces file sizes compared to traditional formats like JPEG or PNG. Faster loading times improve the user experience and can boost SEO rankings.
Converting NWMLS images to WebP not only enhances performance but also improves SEO. Shekzify provides effortless image conversion services, allowing you to focus on your business. We offer bulk image conversion to WebP and compression, with the option to download all images simultaneously. If you’re interested in using our API or need our team to handle your image conversion needs, please contact us for further assistance.
Conclusion:
In today's fast-paced digital real estate market, efficient image management is key to maintaining a competitive edge. Shekzify offers a streamlined solution for optimizing NWMLS images, ensuring your website remains swift and SEO-friendly. By choosing Shekzify for image compression and conversion to WebP, you enhance both your website’s performance and your visitors’ experience, ultimately contributing to your business's success.